By Bill McKitterick, Director of Social Services, Bristol City Council

The BBC first started talking to me and my team five years ago about the possibility of producing a fly on the wall documentary on the work and challenges of child care social work. These discussions petered out as I worried about potential legal challenges, safeguards for children and vulnerable parents and preventing misrepresentation of the efforts and skills of social workers. In retrospect I was low on trust and in confidence of the good story we have to tell.

A while later we started discussions again. I had seen and was very impressed with the series that the BBC team had done on adoption, a topic that is at least as contentious and beset with the same issues of confidentiality and legal challenge as child protection. I was very keen to show and explain the highly complex, challenging and successful work which social workers across the country undertake in protecting children, supporting by working alongside parents and using their authority within the statutory child protection agency.

A well-known politician became famous for the mantra “Never apologise, never explain.” I do not think that the social work profession subscribes to this haughty and cynical belief. Nevertheless we have not been good at opening our doors to what we do. Were my original reservations based on lack of confidence in exposing our competence to scrutiny in the media rather than maintaining our tradition of keeping a veil over what we do by our claim that we are protecting the vulnerable?

After more discussion and approaches by the BBC to a number of other Local Authority Social Services Departments, Bristol was selected. There followed extensive discussions with social work teams and local managers to ensure the staff who would be filmed were happy to participate and to assure all of us that the rights and interests of children and parents would be safeguarded.

The production team was filming in the Department for 15 months. For us in Bristol, this showed the investment that the BBC were committed to make: to tell the whole story, to fully understand what we do and enable social workers to carry out their work on camera and equally importantly talk on camera about the analysis and planning which is an integral part of good social work.

When I saw the first draft of the first two programmes I wept at the emotional intensity of the work we do, extraordinary pride in the skills of social workers in Bristol and lastly felt joy that we can show everyone the value of what we do.

In the run up to the transmission, scores of people, including senior people in the Civil Service and inspectorates said to me in pure Yes Minister fashion, “You are very brave.” For most, judged in retrospect, their interest ended there. Is it significant that neither Government Department responsible for social services and social work nor the Commission for Social Care Inspection have given us any feedback?

What is striking and immensely rewarding is the hundreds of people within the profession, in other organisations, people we serve and the general public who have praised the personal commitment of the staff shown, their skills and thoughtfulness, the complexity and personal challenge they face and above all that the series has shown what we do.

Equally encouraging is the large number of people who phoned through to the information line for information on a career in social work.

The BBC is now seeking volunteers for a programme on social work with adults. Trust them, much discussion and planning is needed… We have a responsibility to explain.


For the review of the series in last month’s Webmag, click here.


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A Sunday school class was studying the Ten Commandments. They were ready to discuss the last one. The teacher asked if anyone could tell her what it was. Susie raised her hand, stood tall, and quoted, "Thou shall not take the covers off thy neighbour's wife,"




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